PROVOKE Touch Of Silver Strengthening Purple Shampoo uses the most advanced ILLUMINEX formula, which is silicone & sulphate free and developed with AquaPlex™ to deeply hydrate. Enriched with vitamin B for hair that is bright, shiny & strong.
FOR BLONDE, SILVER, GREY & WHITE HAIR
The PROVOKE Touch Of Silver, Strengthening Purple Shampoo plays on light and is based on colour theory… Purple is the opposite to yellow on the colour wheel, so when you put purple shampoo on your hair, the pigment creates an optical illusion of whiter, brighter hair. This effect works in just 1 wash, so you only need to use this product once a week or in every other wash.
Use with the Strengthening Purple Conditioner to help repair hair bonds.
✔ Contains Violet & Blue Pigments
✔ Contains Aquaplex™
✔ Contains UV Filters
✔ Made In England
✔ Sulphate Free
✔ Silicone Free
✔ Against Animal Testing
✔ Vegan Friendly